What happens when the traditional Japanese culinary arts collide with modern SMS restaurant marketing?
Client: Oki Doki is a Japanese restaurant specializing in high quality sushi and hand pulled udon noodles made fresh, in-house daily. The owner is a traditionally trained and highly experienced sushi chef who has made mastering the art of fine sushi his life’s passion.
Challenge: He’s mastered his menu and is an expert in Japanese cuisine but, like most restaurant owners, rarely can afford the time or know-how for marketing. When we first met, his biggest concerns were his inexperience in restaurant text marketing, budget concerns, limited tech background and a language barrier.
Results: He started using Sire in January and, by May, was experiencing a 40% increase in business. “The thing I love about Sire is that it’s so easy to use that a sushi chef like me had no problem figuring it out. The price was so low that it pays itself off it the first SMS blast of the month.”
Favorite Template: Coupon & Promo
If a busy, non-technical sushi chef with a language barrier can do this, so can you. Sire is designed to be easy enough for anyone to learn and affordable enough that even the smallest restaurants can use it.