For you to be successful it’s best to combine all forms of marketing including using text messages for property management companies and Landlords.
Renting out a piece of property to a tenant is a lot of work! Landlords and Property Management Companies do everything from advertising and showing the property, running the credit, collecting the rent, handling tenant complaints, maintenance and repair needs, and handling move-outs, evictions and safety concerns. Phew! How do you keep up with all of that!
Currently, most property Property Management Companies and Landlords rely on communicating with their tenants through a company website and email. There is a lot of pro’s with this, however, with emails not being read and the website not always be convenient, the customer often doesn’t have the best experience.
Your goal as Property Management Company or Landlord is to get good tenants and get paid. We can help you both.
Working your Tenant Leads
- Text them to schedule an appointment
- Automatically text them thank you for touring
- If they don’t move in, you can still text them once every couple of months to encourage them to move in!
How Text Message Marketing Prevents Tenant Turnover
Tenant turnover is a guarantee if you manage a rental property and it is expensive! Tenant turnover can cost anywhere between $1000 and $5000 depending on your market, and that can kill your profits (source). Ouch!
So how can you retain these amazing tenants you have?
Engage in a Tenant-Retention Program.
Encourage a sense of community
- Property Maintenance / Announcements
- Send text messages about property issues or common announcements that may be useful to your tenants
- For example:
- “Sire Properties: Curb painting on Loma on 5/22 between 8 am & 4 pm. Please move your vehicle or it will be towed. Call the office for questions”
- Send text messages about property issues or common announcements that may be useful to your tenants
- Encourage a sense of community
- Promote special events!
- Announce wine tasting, community pancake breakfasts, a special girl scout cookie representative!
Be A Good Landlord
- Leave a housewarming gift
- Send a welcome text and email to see how they are settling in
- Be prompt with your responses
- Be Professional
- Respect their boundaries
- Don’t be overly friends but provide great customer service
- Wish them happy holidays, birthdays and other celebrations
Be Proactive with Lease Renewals
- Start communication with your tenants 90 days before their lease renewal date is up
- Offer discounts/ benefits for renewing early
Encourage Referrals
- Referrals are great! Your renter as a new friend that moves into the community so they are more likely to stay and you get a trustworthy new tenant!
Encourage your tenants to text back!
- Encourage your tenants to text about nosy neighbors
- Encourage your tenants to text about maintenance issues
- Use different Keywords for different issues!
- For example: “Plumbing” for plumbing issues
- For example “Noisy102” to complain about apartment 102