Black Friday through the first week of January marks the official holiday shopping season. Consumers go into a spending frenzy causing retailers up their ad budgets to fight for every dollar spent during the holidays. Due to this increased competition, cost-per-click (CPC) is 39% higher in December than the rest of the year and cost-per-thousand impressions (CPM) is a whopping 45% higher.
Small businesses, in particular, struggle with the increase in holiday advertising costs since they typically have smaller budgets and fewer resources. This is where text marketing can help. SMS marketing focuses on targeting your most likely buyer… people who already visited your store or purchased from you in the past. It costs 5x-30x more to win a new customer versus retaining an existing one. Text message marketing helps you turn one time store visitors and customers into repeat buyers for pennies at a time.
Don’t forget, it’s never too late. Data from RetailNext shows that December traffic & sales are now pushing into January as consumers look for inventory blow out deals.
This holiday season, don’t overspend on inflated online holiday advertising. Targeting the low hanging fruit, or should I say ornaments, with text message marketing. Read the infographic below to learn more about how text marketing can help you avoid overspending on marketing this holiday season.