If you’re not taking advantage of SMS marketing for your restaurant or café, now’s the best time to adjust your marketing strategy. Trends show that SMS marketing is on the rise with a whopping ninety-eight percent of text messages sent being read by recipients. On top of that, ninety percent of these texts are read within 3 minutes of delivery.
These statistics clearly show how SMS marketing can be a valuable marketing tool for your restaurant. With text marketing, you get a more direct line of contact with each customer on your subscriber list, boosting engagement, generating return business, and helping increase foot traffic.
Here are the three best ways to start using SMS marketing for your restaurant.
- Get customer feedback through SMS surveys.
Collecting customer feedback is essential to improving the dining experience, which can make or break your restaurant’s success. Instead of handing out those feedback forms that customers hardly ever fill out at the end of the meal, why not ask for your customers’ feedback via text instead?
SireMobile, for instance, has a handy pre-made survey template that you can use to send SMS surveys to your customers. You can set up questions in a number of formats such as ‘Yes’ or ‘No’, rate the dining experience on a scale of 1 to 5, or open ended questions for direct feedback. Customers can quickly complete these text surveys for a small reward, and you’ll be able to conveniently collect and study customer feedback.
Marketing experts recommend sending SMS surveys to customers no later than a day after they dined in your restaurant. This ensures that customers can still clearly remember their dining experience.
- Send customers information about coupons and deals.
Statistics show that average peak redemption rate for SMS coupons can be as high as 85%. Plus, surveys reveal that customers generally prefer to receive coupons via SMS and that customers are more likely to act upon a text message compared to an email.
So if your restaurant’s a little empty during certain hours, you can try using text messaging to send coupons and deals to your customers. You can blast a text message to your customers about a lunch deal or even happy hour specials..
Sending these text messages at the right time is also crucial. A text message about your lunch special an hour before lunchtime just might be the push your customers need to pay your restaurant a visit.
- Send alerts and updates about delivery and reservations.
Text messages also provide you with an easy way to send relevant information to your customers – like the status of their food delivery order or reminders about their upcoming reservations at your restaurant. You can send customers SMS updates when their order has been processed and when their food is on the way to their doorstep. Your customers will definitely appreciate knowing the ETA for their food deliveries.
SMS updates can also come in handy for reminding customers of upcoming reservations. You can send them a text reminder a day before the reservation. This advance notice gives them a change to change or cancel the reservation which helps you avoid lost revenue by reducing the number of no-shows.
Going the extra mile and providing helpful information to your customers can encourage return business and might even encourage them to spread the word about your restaurant.