Imagine if Joe’s Coffee Shop offers this promotion: Text “FreeCoffee” to 39492 and receive a free coffee on your next visit. “FreeCoffee” is the Keyword. It’s the unique word or code you create so your customers can respond to your campaign.
What is a MLP?
Let’s say Pete’s Gym offered a promotion: Buy 5 group fitness classes and get 3 free! Click here to redeem coupon. Once customers clicks on that link they will be sent to your own Marketing Landing Page (MLP) displaying the coupon. It’s a standalone web page promoting your offer and the best part is it’s included for free!
Check your email for a link with a special code needed to set your new password.